Displays the mobile apps belonging to the website. …or head straight to the ‘Top Ad Networks’ and run your ads through them. In the PRO version, a comparison of up to 5 sites is available. In addition, the data of each of these sources is broken down, as you can see below: When using SimilarWeb you know exactly which are the most visited subdomains of your website, as well as the pages most visited by the netizens. A free version of SimilarWeb is available (sign-up required), enabling users to get a feel for the tool with limited access to the PRO tool’s features. Traffic estimates should be treated carefully, especially with smaller websites. ● In the free version you can only make custom boards on website analysis, since in other options such as industry analysis, the options are very limited. Facebook or Twitter usually generate the highest volume of traffic followed by YouTube, although every time we see more traffic from Pinterest and other social networks that must be on the radar. The data from ISPs is not really explained, so it's … …so every extra piece of data and analysis, gives you another opportunity to get ahead of your competitors.
It tells us what mix of traffic sources are being used to generate traffic. ● Ads by Display ; something very useful to investigate the creativity of our online competition. content, link building, recommendations, comments, reviews). Without this, it will not offer us enough information about the company to analyze. Before we dive deep, let’s first get back to SimilarWeb history. SimilarWeb is a tool that allows us to carry out an exhaustive analysis of the websites of the different competing companies, as well as of the same market in which we find ourselves, based on data that has been collected, processed and transformed by the tool itself. The Dos and Don’ts of Starting a Link Building Campaign. …and try to find out if they are running ads.
● Audiences and Interests ; thanks to this information we will understand what tastes and interests have the people who visit the web domain analyzed.
In this post we are going to talk about a spectacular tool to spy on our online competition . But what if you were able to go one step further? In this way, we would always be happy. The first thing that SimilarWeb asks us is to introduce which website we want to analyze. According to SimilarWeb, they possess the largest panel in the world for web measurement, which is highly represented in Europe, North America, South America, and APAC. Their website analysis tool measures the traffic scores and sources of over 80 million websites, arming digital marketers with the insights to grow exponentially. ● It provides a market ranking by country and category, with the following categories: travel, banks, news and other media. How to Tap Into the Power of Self Identity: Which Version of You, Are You? We work with a wide variety of sources to create the most accurate and reliable picture of the digital world. Search Traffic, Organic vs. paid traffic and top 10 keywords. On the other hand, it shows the total visits of the last six months, as well as the average visit time of each user, the number of pages visited and the bounce rate of the website. This is the only way to see how powerful it is! By analysing your competitor’s data you’ll discover which networks are worth the most in terms of your target market. Download all graphs and charts as an image (PNG). This section effectively turns one analysis into 10 more. ● It reveals the marketing strategies used by the competition. …it’s time to talk about levelling-up your traffic scores. In most cases the SimilarWeb estimation was higher than the actual traffic measured by Google Analytics. (e.g. He writes, edits, proofs and strategises content for Einstein Marketer's agency and their clients, sharing the most successful tactics and strategies with his lovely audience. Find the sites that are performing best for your competitors within display traffic (Top Publishers), contact the site owner and ask for Display Ad prices…. This data shows you the most successful places for your competitor’s ads, so you can place ads there yourself! In this article I’m going to explain how you can use an awesome FREE tool to do exactly that. The free account offer 5 results per metric, 1 month of mobile app data and 3 months of web traffic data. SimilarWeb gives us the opportunity to steal ideas and optimise them. Provides organic keywords (collects “not provided” too). If your competitors are killing it on paid traffic, use those keywords to produce content (the same as organic). See instructions. It’s always great to stay on top of the competition and your own website. ● It allows to know the partners, potential clients or affiliates of the different companies, as well as to know those who show interest in our business through an analysis of our market share. Nice! The first thing, you have to be cautious with any traffic analysis tool and more if you infer the information. ● Search traffic ; for us an essential aspect. The top of the results page shows some general information, as well as: BTW: If a website has a very low rank (shown by a high number) they don’t receive much traffic and aren’t worth running an analysis on. The data from an analysis of your own website is useful, but in reality, you should have much more insightful analytical tools plugged into your website already (like Google Analytics) which will provide you with more valuable data.
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