add google tag manager to wordpress


Repeat the exact same step for the Label field.
The free version only supports simple products in WooCommerce. Get this exact walkthrough and ALL the resources mentioned in the video for free. As an eCommerce website owner you’ll be getting to know these things inside and out.


Click Enable overriding settings in this tag. That being said, let’s get down to work.

MonsterInights is also backed by one of the most successful WordPress businesses on the planet, Awesome Motive.

Integrate Google Analytics and WordPress with Google Tag Manager. On the left hand side, under “Reports”, click “Real Time” → “Overview”. Why Add Keywords and Meta Descriptions in WordPress? We created a trigger called “Google Analytics – EEC Events” with event name beginning with gtm4wp.

Call it All Pages – Dom Ready and from the Choose trigger menu select DOM Ready. WooCommerce Google Analytics by WooCommerce – The best all round free option. How To Add Google Tag Manager to WordPress And Insert Other Tracking Scripts.

If you click on Data Layer, you should be able to see the data that the GTM4WP plugin is producing for your websites data layer.

It doesn’t matter if you’re running a billion dollar eCommerce empire or are just getting started selling your handmade monkey mugs, eCommerce Analytics is the central nervous system of your online business and it’s vital you get your Analytics systems setup correctly before you can truly measure the performance of your online business.

In a nutshell, it is a free online tool that is used to deploy and manage various tags on your website.

If you have liked this article, then share it with others on your social media profiles and join our Facebook Group . Click the Preview button. Great article! While this plugin has never had an amazing rating (currently 3/5 with over 90,000 active installations at the time of writing) I’ve always found it to be the most solid of the free plugin options available. If you go to your Google Analytics Admin, you will see three different columns there: your Account, your Property, and your View. That was the exact step by step process you need to follow to install Google Analytics onto a WordPress site / WordPress theme using Google Tag Manager. Instead of adding the tracking code to header.php directly, insert it into the head section via a function. Create a new Account by clicking on the ‘Create Account’ button.

Click the little pencil under “Tag Configuration”.

Once you complete an order go to Conversions -> Ecommerce -> Overview. So, my advice for you is to pick a really clear, easy to follow naming convention. Then watch today's video!Want more?

Click here: https://www.clickminded.com/google-tag-manager-wordpress/There’s a long list of reasons that make using Google Tag Manager (GTM) essential in digital marketing: but the single most important one is that consolidating all of your scripts into one specific place is a huge advantage these days.If you’re part of a smaller company you may not have much (or any) engineering resources to push your tracking code to your site.If you’re working at a larger company, pushing a simple script to production can be costly, dangerous, and annoying to the engineers.Getting Google Tag manager installed allows you to easily consolidate and push all of your marketing tools’ scripts safely, using a friendly user interface.In this blog post, you will be learning exactly how to add Google Tag Manager to your WordPress site, which should only take about 5 to 10 minutes.So let’s get going.Here’s the quick high-level overview of everything we’re going to do next.The goal: To add Google Tag Manager to a WordPress site.The ideal outcome: Google Tag Manager is properly installed and there are no technical issues.Prerequisites: This specific method is only applicable to WordPress.org installations, so anything on WordPress.com is not going to work, but if you’ve installed WordPress onto your own domain, you should be fine.The importance of this action: As an internet marketer, Google Tag Manager is the single place where you should be putting all of your tracking pixels because it allows you to easily manage all your tools, pixels, and code in one centralized spot while allowing you to preview your additions before pushing to production, and to revert to previous versions very easily in case something goes wrong.Where this is done: This will be done in both your WordPress back-end and in Google Tag Manager.When this is done: Only once.

Although GTM4WP flag this as being an experimental feature I’ve found it to work quite well and I’d rather have the code in the recommended place and not have to edit any files. You haven’t installed the Google Analytics tool yet and you’re doing it for the first time; You HAVE installed it (maybe through a Google Analytics plugin like the Monsterinsights plugin or the WordPress plugin Yoast), but your Google Analytics dashboard isn’t showing any data and it looks like the installation went wrong; You want to consolidate the Google Analytics tracking code (and ALL YOUR code – javascript etc.)

c) Click “Copy View” (top right hand side of the screen). For now, select All Pages. Select Google Analytics – Universal Analytics as your tag type. I think can tell you a few reasons: Personally, I’m leaning towards using GTM more and more for all sorts of tag and pixel integrations purely just to cut down on the amount of time I spend managing plugins. Then click the blue + icon and select your newly created All Pages – DOM Ready trigger. 8,702 companies use ClickMinded to learn Google Analytics and massively increase conversions.

Head over to your Google Analytics account or create a new one if don’t already have one set up. Follow the steps below: Step-1: Understand what Google Tag Manager really is. Google Tag Manager will now show you a tracking code that you need to add into your WordPress site.

By Tommy Griffith • Last Updated: October 16, 2020.

Click the “+” sign in the top right hand corner. Click Save Changes and then click on Integration -> WooCommerce.

The Google Tag Manager (or GTM) is the best way to include scripts in your WordPress installation.

If you’ve never used Google Analytics before, the very first thing you’ll need to do is setup an account.

The most important piece of data on this screen is your Tracking ID. Enter your website URL. No thanks, I don't want to improve my rankings. Normally we’d be pretty much done with a UA tag setup.

So if you like the sound of that and have a bit more spare time to get everything up and running then it’s worth a shot . Add a Version Name and a Version Description. Home eCommerce Guides Grow your business Google Analytics for WooCommerce. While there are tons of existing guides on how to setup Google Analytics for WordPress and WooCommerce, many of them are full of poor advice or only get you half way there.

Yip we definitely want this , Cart as 1st checkout step – for WooCommerce out of the box, this is useful. Ok so now you know now you’ve chosen you preferred integration method it’s time to make sure you’ve configured Google Analytics correctly for WooCommerce.

If you’re JUST getting started with digital marketing, take a look at the digital marketing strategy guide or the website analytics guide to develop your own comprehensive tracking strategy. Your email address will not be published. Google Analytics is the undisputed king of the website and eCommerce analytics world. Now that you’ve set up Google Analytics and copied your Google Analytics ID, head over to Google Tag Manager.

You only have to install Google Tag Manager one time, and then you’re set going forward.Who does this: The person who is managing your website or your analytics, anyone running paid campaigns, your web developer, or maybe just you.Ready to go? In that case, you might have an account name and then multiple website names underneath. Google Tag Manager will help you to fire a tag on the WordPress website and help to load your website fast. Your email address will not be published. Advanced eCommerce Event tracking – the pro version expands the number of events that are tracked and lets you switch on/off events and even rename them if you wish.

Either the plugin author ceases to maintain the plugin, or stops providing support, or starts severely restricting the plugin in favour of upselling a premium version. Other highly rated WordPress Google Analytics plugins certainly do provide a lot more bells and whistles with how they integrate with Google Analytics, but tend to limit their enhanced eCommerce support (either by not providing it all or only for simple product types). The New “Google Analytics – EEC Events” Tag should have the new trigger “Google Analytics – EEC Events” I put that as a trigger and it works. You can event choose to roll back to an earlier version of your workspace if you wish – which is incredibly useful if you end up breaking one of your tags and need to quickly revert to a previous known working state. In your default Workspace, click on Tags -> New. Customer data in data layer – very useful if we want to trigger some pixels events based on customer value. Step 2: Add Google Tag Manager Scripts To WordPress… Click on the Triggering section within your tag configuration and select All Pages, which should already be available in your account. I hope that was helpful. Creating the Google Analytics tag and tracking ID variable in Google Tag Manager; Adding the Google Analytics Universal tag and triggering it in the right pages; Submitting all of the changes you have made to your Google Tag Manager container; Name your tag. Then click on Choose a Trigger Type and select Custom Event. Remember, if you haven’t set this up yet, you can check out our Google Tag Manager tutorial. So before we go, we’ll quickly add a Google Analytics tag into Google Tag Manager because that’s the piece of analytics code that most websites will want to have in place straight away. Choosing Event as our Track Type will reveal several new fields we need to enter values for to configure this tag correctly.

There are a whole range of statistics, metrics and key performance indicators (KPI’s) that the world’s largest eCommerce websites know inside and out and watch and analyze in real time to understand if they’re cashing bonus checks for their quarter or whether they need to start tightening their belts.

The only reason I wouldn’t recommend MonsterInights for a WooCommerce website is you’ll get no support for things like Enhanced eCommerce with the free version.

Once you complete sign up you’ll see a screen which includes you’re all important GTM ID.

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