• The programme raised awareness of Berocca, +84% among viewers of the show, • Consideration to purchase Berocca was +30% higher for viewers than non-viewers, • A quarter agreed that it improved their opinion of Berocca, a massive +80% uplift vs. non-viewers. Mediacom, our agency partners for the campaign, amplified assets on Paid Social as well and also ran an OOH campaign to reach a broader audience. To inquire about a licence to reproduce material, visit our Syndication site. Advertisement. With multiple award-winning ad-funded programmes under our belt, we knew all about the power of partnerships and transforming brand messages into compelling and exciting editorial. I’ve done it round the world, but ever since I left the military [in 2012, after 15 years] Everest was my priority,” he says. Ant Middleton gets trapped in a life-threatening storm as he attempts to climb Everest.
Ant is inspired by the collective spirit and teamwork that characterises Everest Base Camp, Ant discovers the challenges that many people have overcome to arrive at Everest Base Camp, Ant's Base Camp Diaries: Episode 3 - Staying Positive, Ant meets climbers whose outlooks on life are transformed by pushing beyond their limits, Ant's Base Camp Diaries: Episode 2 - A New Perspective, Ant's Base Camp Diaries: Episode 1 - Team Spirit, Ant Middleton gets trapped in a life-threatening storm as he attempts to climb Everest, Stream 1500 shows without ads. I’d stumble out smashed at 2am every night. Home. To see all content on The Sun, please use the Site Map. In the documentary, we see Middleton’s first encounter with such an amateur. The Results. ... * Ant Middleton’s new book Zero Negativity is published by HarperCollins and is available now in paperback, e-book and … “We’re chalk and cheese, but we became close up there and have kept in touch. ", “Then I’d wake up feeling dreadful, with the symptoms of my hangover concentrated dozens of times over by the effects of high altitude.”. Middleton is now back in Essex with his family – Emilie knew nothing of the events until he was safe, and the children didn’t even know where he’d gone – but felt ready for another challenge after “a couple of days”. Emilie gets it; she doesn’t want me hanging around the house moaning.”, He is stumped, though, on what to do next. For the rest of us, it’s a terrifying and fascinating insight into what some of the real challenges are in facing Everest. Leroy Logan: 'I remember thinking, what has happened to the Sadiq Khan I knew', War photographer Don McCullin on what makes an image unforgettable, BBC's Harry Gration: ‘The North has been taken advantage of’, The last Nazi hunter: 'I'm the only Jew in the world who prays for the good health of Nazis', JJ Chalmers: ‘Strictly will be daunting – but I've seen worse’, The professor who sued Oxford for ageism – and won, 31 things you'll see on city streets tonight (and social distancing isn't one of them), From Donald Trump to John Prescott: a brief history of 'dad dancing' politicians, Meet the men who are knitting for mindfulness, The best waterproof jackets for men, that won't make you look like an anorak, 'He would rather be laughed at than ignored', Monty Don on how he spends his Saturday in the potting shed and playing his Fender Stratocaster. But in his new book, The Fear Bubble, Ant reveals he took a boozy break in Nepal before the perilous last leg of the climb — flying to a luxury spa hotel by helicopter while his team-mates huddled in freezing tents at Everest’s Base Camp. As well as the wonder and beauty of the environment, Ant also encounters the danger posed by the mountain, as he, his film director and sherpas get trapped in a sudden unforeseen storm near the summit and fears for their own lives. He’s just a bit less extreme than me, a bit more sensible.”. was +30% higher for viewers than non-viewers, • A quarter agreed that it improved their opinion of. So why am I unhappy? The man curled up, willing passing climbers to leave him be. One businessman lost his footing and ended up hanging upside down off the peak, delaying everybody further as they tried to rescue him, and ramping up the panic in the process: there is only a certain amount of oxygen for the climbers, and many Sherpas summit without it at all, making the need for a quick exit vital. • The programme raised awareness of Berocca, +84% among viewers of the show • Consideration to purchase Berocca was +30% higher for viewers than non-viewers • A quarter agreed that it improved their opinion of Berocca, a massive +80% uplift vs. non-viewers Extreme Everest with Ant Middleton. . Advertisement. More episodes. With the increased pressures of modern life – from zero hours contracts to lack of sleep – being stressed and tired is something UK consumers were frequently troubled by. You're running a browser with Javascript disabled. Mutiny. Anthony Middleton (born 22 September 1980) is a former British soldier, adventurer and television presenter. He later told how he saw a Sherpa guide die in front of him. I had to do it.”.
Alongside this, we produced a slate of innovative assets: custom videos and a 360 degree video on Everest supported by Ant’s organic social posts, PR and coverage on. We rely on advertising to help fund our award-winning journalism. From Essex, Emilie heard the wind pick up through the satellite phone, making Middleton notice that a storm was closing in. He is, remember, mad. They became mates on the mountain.
And he seeks to understand the attraction of such a popular but … It’s like they leave all their dignity at home, and just expect to be taken up there to tick it off. But how to position Berocca in this way and change perceptions? Ant discovers the challenges that many people have overcome to arrive at Everest Base Camp, proving that a positive mental attitude can get you to the top of the world, Ant discovers the challenges that many people have overcome to arrive at Everest Base Camp, Ant's Base Camp Diaries: Episode 3 - Staying Positive, Ant meets climbers whose outlooks on life are transformed by pushing beyond their limits, Ant's Base Camp Diaries: Episode 2 - A New Perspective, Ant is inspired by the collective spirit and teamwork that characterises Everest Base Camp, Ant's Base Camp Diaries: Episode 1 - Team Spirit, Ant Middleton gets trapped in a life-threatening storm as he attempts to climb Everest, Stream 1500 shows without ads. Comments are subject to our community guidelines, which can be viewed, SAS: Who Dares Wins's tough guy Ant Middleton admits to cheating on his Everest climb, The ex-sniper abandoned the hike half way and flew by helicopter to a luxury spa before the last leg of the climb, The TV tough guy also admits going to the pub while his crew was left to freeze in tents at Everest’s Base Camp, In his new book, Ant Middleton reveals he payed £1,500 for a private helicopter to Namche Bazaar, Moment Ant Middleton reveals sexy new SAS Who Dares Wins star Jay Morton is a secret mole, Independent Press Standards Organisation (IPSO).
Since Berocca is all about energy, we called upon adventurer and ex-soldier Ant Middleton (of SAS: Who Dares Wins fame) to tackle his biggest challenge to date – climbing Mount Everest! Got any ideas?”. This video content is no longer available, To watch The Telegraph's latest video content please visit, You need to be a subscriber to join the conversation. On an expedition that should have been straightforward for a climber of his experience, a combination of freak weather, Everest’s now infamous queues and too many dangerously ill-prepared commercial climbers saw him come as close to death as he ever has – including during three tours of Afghanistan. They weren’t attracting new buyers, and their advertising was failing to deliver a clear message. Ant Middleton is no stranger to fear: as a point man in the Special Forces, he confronted fear on a daily basis, never knowing what lay behind the next corner, or the next closed door. The chief instructor on Channel 4’s SAS: Who Dares Wins wrote: “For the first time in a month there were no cameras pointing at me, no schedule bearing down on me and no alpha-male politics to negotiate. This wasn’t helped by consumer confusion over product benefits – associating them not with energy, but as a hangover cure! People also watched. He is best known as the Chief Instructor on the Channel 4 television series SAS: Who Dares Wins.Middleton also appeared as the captain in the adventure/reality-show Mutiny and the survival show Escape.In 2018 he climbed Everest for the TV show Extreme Everest with Ant Middleton. “I’ve been wanting to do Everest since the age of 16, and thanks to Mediacom, Channel 4 and Berocca, they’ve made my dream come true. Roddy Doyle interview: 'Once my children had grown up, I felt redundant'. We followed him on this epic adventure, sponsored by Berocca. Extreme Everest with Ant Middleton. And he did reach the summit. His thoughts turned to his children growing up without a dad, as he did (his father was found dead of a heart attack when Middleton was five). Ant's Base Camp Diaries: Episode 3 - Staying Positive. saw an amazing transformative effect as a result of Extreme Everest with Ant Middleton. The spring of 2018 was the busiest season in Everest’s history. Catch Extreme Everest with Ant Middleton on Channel 4 at 9.30pm on Sunday 11th November.
The whole dynamics of having different teams on board, different ideas – it just widened everything. Instead, it would be largely psychological: staying calm, trusting his Sherpa guide and controlling his body. Ex-SBS sniper Ant, 39, conquered the world’s highest mountain after a gruelling four-week hike for Channel 4’s Extreme Everest. How to watch SAS: Who Dares Wins 2020.
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