Realtime Reports. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center. The Age report gives a breakdown of how those different groups interact with your website – their average bounce rate, pages per session, session duration, and completion rate of any goals and conversions you’ve set – and the Gender report does the same for gender. Realtime reports are for monitoring activity live as it happens on your site. Create a custom report based on a standard report. The Geo section contains reports on the language and location of your website visitors.
The Behavior section allows you to break down your audience by how often they visit your site, and the duration of that visit. It looks like you're using Internet Explorer 11 or older. You can also use the buttons just below that to view hour-by-hour, day-by-day, week-by-week or month-by-month stats (note that the last two of these will only work if the time span you’ve selected is more than a week/month). women aged 18-24) to your website, you can assess how successful that has been over time. Google uses a variety of data points taken from places like Gmail, app messages, internet browsing habits and YouTube history to make a guess at each user’s personal interests. The Technology section of GA Audience reports reveals which browsers, operating systems and even network providers your audience is using to access your site. Skip to content. If you’re aiming to create more engaging content, you can track these metrics to gauge the success of your efforts, keeping an eye out for an increase in returning visitors or the duration of an average visit.
Open the report you want to use as the basis for a custom report. It also allows you to compare various different Lifetime Value (LTV) metrics, including: For a more in-depth examination of how these metrics are calculated, have a read of Optimize Smart’s ‘Measuring customers’ lifetime value in Google Analytics for mobile app and website users‘. To do that, you should enable Demographics and Interests reports, then create an audience.
They say psychographic data, rather than demographic data, is where it’s at these days. Metric: This is the actual data you will see presented in the report. You will have options to add email addresses, choose the file format in which the report will be sent out, and determine how often you would like that report to be sent (once, weekly, monthly, etc.).
If you’re an advertiser, you can use it to more effectively target ads based on specific interests.
Click on one of the flow groups to highlight traffic through that area, to explore traffic (see how people got to that page and where they went after), or to see more details about a particular group.
Other Categories: This category provides the most granular view of your users’ interests.
Google Analytics comes with 78 standard reports that each fall in to five categories. So, for example, if you had a sudden increase in Pageviews (the metric) coming from the Country / Territory Germany (the segment), you would see that percent change in this report. This view can be particularly useful for ecommerce marketers to understand the path that users typically take to conversion, as well as for publishers seeking to understand which articles bring the most users to the site, and where users typically navigate after reading them.
You can use one of the preconfigured audiences available within Analytics, or create one from scratch. Make the most out of niche communities with the power of forum link building. We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. For example, a cohort could be a group of users with the same acquisition date (technically in GA this would be the Date of First Session), or a group of users who completed their first transaction during a specific time period.
These flows allow you to see how people are moving ("flowing") through your site's pages based on different dimensions. Easily access your favorite reports by adding them to your Shortcuts in the left menu bar.
Additionally, you can personalize your customer service and offer informed guidance based on the context provided by the User Explore report. The Intelligence Events report tells you when a metric for a segment is different than expected. Expanding the number of sites on which you bid for ads shown to those users. The Real-Time report is similar to the other standard reports (showing location, traffic source, content, etc. How do you make use of Google Analytics’ many different Audience Reports? Once you specify a date range, all of the standard reports will show data from that time period; you do not have to re-edit the date range when you switch to a new report page. Do you score the most conversions on the user’s first visit, or on subsequent visits?
Depending on your configuration - Standard or Enhanced eCommerce tracking - you will see a different set of reports in the eCommerce section. There are 3 major categories for standard reports: The following tabs will give you some tips and advice on some of the standard reports you will find in Google Analytics. However, it is possible to use report segmentation to get some additional insights, such as segmenting by traffic source or campaign. You can also segment your report to get an insight into how these interest categories align with other demographics or behaviors. The Lifetime Value report for Google Analytics was first tested in the first quarter of 2016 (as reported by Search Engine Roundtable at the time) and was rolled out fully in early 2017, although as I write this, the report is still in beta. The Users Flow report is a fairly unique-looking report that doesn’t immediately resemble any of the other standard reports in Google Analytics.
If you’re developing a mobile app and are unsure about whether to produce it for Apple or Android, or want to test your mobile site using the most common devices wielded by your users, this is the report to look at. How to utilize these free insights from Google to help you both better understand your customer and optimize your SEO strategy. On your "Reporting" page of Google Analytics, you can find different types of reports in the menu bar on the left side of your screen. To compare different time periods in your reports, click the box next to "Compare to" and choose the desired date range. To populate this report with data, you first need to define an audience within Analytics. You can also choose to export a report by choosing the Export button at the top of the report and choosing a file format. The graph at the top of the report allows you to view how many of each type of user accessed your site on any given day – so if you’ve been executing campaigns to drive a specific demographic (e.g. Google Analytics Standard Reports Series - #5.2: eCommerce Reports | Google-Analytics.ie. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge.
Leave a comment, and stay tuned for our next instalment on Acquisition Reports! You can view data from different time periods using the box in the upper right corner of your Reporting page. It also highlights where users drop off – so you can isolate where exactly users might be getting stuck or losing interest, and take steps to remedy it.
“If the numbers are below expectations, reevaluate your marketing efforts to see whether you’re targeting the appropriate audiences, and whether your ads are winning auctions. Email a report to interested parties by clicking the Email button located at the top of the report page. In this instalment, we’re going to look at Audience Reports: what you can learn from them, and how you can get the most out of the data that they offer. On your "Reporting" page of Google Analytics, you can find different types of reports in the menu bar on the left side of your screen. The Location report features a virtual map of your users’ locations, which is useful for targeting search and social ads. This information can be useful if your business creates online extensions, software or applications, and you want to know which browsers and operating systems to make them compatible with. This is the standard Google Analytics report. For example, says Google, “Affinity Categories includes Foodies, while Other Categories includes Recipes/Cuisines/East Asian”.
You can also use it to work out where you should be allocating your technical resources – if only a small fraction of your audience uses Opera, for example, it’s probably not worth putting a lot of time and effort into making sure that your website is optimized for that browser.
To configure a cohort report, there are four main selections you need to make: Cohort type: This is the date that you want to base your cohort on.
Realtime Reports. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center. The Age report gives a breakdown of how those different groups interact with your website – their average bounce rate, pages per session, session duration, and completion rate of any goals and conversions you’ve set – and the Gender report does the same for gender. Realtime reports are for monitoring activity live as it happens on your site. Create a custom report based on a standard report. The Geo section contains reports on the language and location of your website visitors.
The Behavior section allows you to break down your audience by how often they visit your site, and the duration of that visit. It looks like you're using Internet Explorer 11 or older. You can also use the buttons just below that to view hour-by-hour, day-by-day, week-by-week or month-by-month stats (note that the last two of these will only work if the time span you’ve selected is more than a week/month). women aged 18-24) to your website, you can assess how successful that has been over time. Google uses a variety of data points taken from places like Gmail, app messages, internet browsing habits and YouTube history to make a guess at each user’s personal interests. The Technology section of GA Audience reports reveals which browsers, operating systems and even network providers your audience is using to access your site. Skip to content. If you’re aiming to create more engaging content, you can track these metrics to gauge the success of your efforts, keeping an eye out for an increase in returning visitors or the duration of an average visit.
Open the report you want to use as the basis for a custom report. It also allows you to compare various different Lifetime Value (LTV) metrics, including: For a more in-depth examination of how these metrics are calculated, have a read of Optimize Smart’s ‘Measuring customers’ lifetime value in Google Analytics for mobile app and website users‘. To do that, you should enable Demographics and Interests reports, then create an audience.
They say psychographic data, rather than demographic data, is where it’s at these days. Metric: This is the actual data you will see presented in the report. You will have options to add email addresses, choose the file format in which the report will be sent out, and determine how often you would like that report to be sent (once, weekly, monthly, etc.).
If you’re an advertiser, you can use it to more effectively target ads based on specific interests.
Click on one of the flow groups to highlight traffic through that area, to explore traffic (see how people got to that page and where they went after), or to see more details about a particular group.
Other Categories: This category provides the most granular view of your users’ interests.
Google Analytics comes with 78 standard reports that each fall in to five categories. So, for example, if you had a sudden increase in Pageviews (the metric) coming from the Country / Territory Germany (the segment), you would see that percent change in this report. This view can be particularly useful for ecommerce marketers to understand the path that users typically take to conversion, as well as for publishers seeking to understand which articles bring the most users to the site, and where users typically navigate after reading them.
You can use one of the preconfigured audiences available within Analytics, or create one from scratch. Make the most out of niche communities with the power of forum link building. We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. For example, a cohort could be a group of users with the same acquisition date (technically in GA this would be the Date of First Session), or a group of users who completed their first transaction during a specific time period.
These flows allow you to see how people are moving ("flowing") through your site's pages based on different dimensions. Easily access your favorite reports by adding them to your Shortcuts in the left menu bar.
Additionally, you can personalize your customer service and offer informed guidance based on the context provided by the User Explore report. The Intelligence Events report tells you when a metric for a segment is different than expected. Expanding the number of sites on which you bid for ads shown to those users. The Real-Time report is similar to the other standard reports (showing location, traffic source, content, etc. How do you make use of Google Analytics’ many different Audience Reports? Once you specify a date range, all of the standard reports will show data from that time period; you do not have to re-edit the date range when you switch to a new report page. Do you score the most conversions on the user’s first visit, or on subsequent visits?
Depending on your configuration - Standard or Enhanced eCommerce tracking - you will see a different set of reports in the eCommerce section. There are 3 major categories for standard reports: The following tabs will give you some tips and advice on some of the standard reports you will find in Google Analytics. However, it is possible to use report segmentation to get some additional insights, such as segmenting by traffic source or campaign. You can also segment your report to get an insight into how these interest categories align with other demographics or behaviors. The Lifetime Value report for Google Analytics was first tested in the first quarter of 2016 (as reported by Search Engine Roundtable at the time) and was rolled out fully in early 2017, although as I write this, the report is still in beta. The Users Flow report is a fairly unique-looking report that doesn’t immediately resemble any of the other standard reports in Google Analytics.
If you’re developing a mobile app and are unsure about whether to produce it for Apple or Android, or want to test your mobile site using the most common devices wielded by your users, this is the report to look at. How to utilize these free insights from Google to help you both better understand your customer and optimize your SEO strategy. On your "Reporting" page of Google Analytics, you can find different types of reports in the menu bar on the left side of your screen. To compare different time periods in your reports, click the box next to "Compare to" and choose the desired date range. To populate this report with data, you first need to define an audience within Analytics. You can also choose to export a report by choosing the Export button at the top of the report and choosing a file format. The graph at the top of the report allows you to view how many of each type of user accessed your site on any given day – so if you’ve been executing campaigns to drive a specific demographic (e.g. Google Analytics Standard Reports Series - #5.2: eCommerce Reports | Google-Analytics.ie. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge.
Leave a comment, and stay tuned for our next instalment on Acquisition Reports! You can view data from different time periods using the box in the upper right corner of your Reporting page. It also highlights where users drop off – so you can isolate where exactly users might be getting stuck or losing interest, and take steps to remedy it.
“If the numbers are below expectations, reevaluate your marketing efforts to see whether you’re targeting the appropriate audiences, and whether your ads are winning auctions. Email a report to interested parties by clicking the Email button located at the top of the report page. In this instalment, we’re going to look at Audience Reports: what you can learn from them, and how you can get the most out of the data that they offer. On your "Reporting" page of Google Analytics, you can find different types of reports in the menu bar on the left side of your screen. The Location report features a virtual map of your users’ locations, which is useful for targeting search and social ads. This information can be useful if your business creates online extensions, software or applications, and you want to know which browsers and operating systems to make them compatible with. This is the standard Google Analytics report. For example, says Google, “Affinity Categories includes Foodies, while Other Categories includes Recipes/Cuisines/East Asian”.
You can also use it to work out where you should be allocating your technical resources – if only a small fraction of your audience uses Opera, for example, it’s probably not worth putting a lot of time and effort into making sure that your website is optimized for that browser.
To configure a cohort report, there are four main selections you need to make: Cohort type: This is the date that you want to base your cohort on.
You can choose from aggregated metrics such as pageviews or revenue, or per-user metrics such as sessions per user or transactions per user. As the name implies, it is useful for studying and trying to understand the “flow” of users through your website – the path that they typically take from page to page. or want the data to back up an argument for a mobile site/app, head to Google Analytics’ Audience => Mobile section. “In cases where you have a lot of 1-Day Active Users but the numbers drop off for longer term users, that can signal things like problems with a new release, or that initial enthusiasm isn’t translating into long-term engagement. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. There are 3 major categories for standard reports: Audience tells you what types of users are visiting your site - their location, what type of browser they use, etc. Download Now, Every business owner is raving about Digital Marketing.
The Overview section shows you your website’s current audience at a glance. In this section, you can create a custom Audience report using your own chosen variables, metrics and dimensions.
Last time, we looked at Real-Time Reports and how they can be used in your marketing and SEO campaigns. This report gives you an insight into the number of unique users who have visited your site over various time periods – 1 day, 7 days, 14 days and 28 days. Choose a custom date range or a standard date range (today, yesterday, last week, last month, etc.).
You can then use your other standard or custom reports to, perhaps, find the cause of the change - maybe a popular website linked to one of your pages, causing an increase in traffic. SEMrush’s Head of Global Marketing, Olga Andrienko, reveals all the ins and outs of Google’s ‘People also ask’ feature to bring optimization insights for businesses willing to leverage PAA to their advantage. If the latter, what can you do to make your visitors more likely to return and convert? You can zoom in on data at the city level, which allows local businesses to know if their marketing efforts are driving traffic and conversions from the right regions, and is also useful for publishers who want to create locally-focused content. Just remember to tread the line between “helpful” and “creepy”! Download Now.
A cohort of users is any group of users that is segmented based on a date. For example, below I’ve segmented the Other report by the 18-24 age group, revealing which interests are most prevalent among the youngest age group on Search Engine Watch. Add a report to your Shortcuts by clicking the Shortcut button (shown below) located at the top of the report screen (e.g., add the "Location" report by clicking the Shortcut button while you are on that report).
Realtime Reports. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center. The Age report gives a breakdown of how those different groups interact with your website – their average bounce rate, pages per session, session duration, and completion rate of any goals and conversions you’ve set – and the Gender report does the same for gender. Realtime reports are for monitoring activity live as it happens on your site. Create a custom report based on a standard report. The Geo section contains reports on the language and location of your website visitors.
The Behavior section allows you to break down your audience by how often they visit your site, and the duration of that visit. It looks like you're using Internet Explorer 11 or older. You can also use the buttons just below that to view hour-by-hour, day-by-day, week-by-week or month-by-month stats (note that the last two of these will only work if the time span you’ve selected is more than a week/month). women aged 18-24) to your website, you can assess how successful that has been over time. Google uses a variety of data points taken from places like Gmail, app messages, internet browsing habits and YouTube history to make a guess at each user’s personal interests. The Technology section of GA Audience reports reveals which browsers, operating systems and even network providers your audience is using to access your site. Skip to content. If you’re aiming to create more engaging content, you can track these metrics to gauge the success of your efforts, keeping an eye out for an increase in returning visitors or the duration of an average visit.
Open the report you want to use as the basis for a custom report. It also allows you to compare various different Lifetime Value (LTV) metrics, including: For a more in-depth examination of how these metrics are calculated, have a read of Optimize Smart’s ‘Measuring customers’ lifetime value in Google Analytics for mobile app and website users‘. To do that, you should enable Demographics and Interests reports, then create an audience.
They say psychographic data, rather than demographic data, is where it’s at these days. Metric: This is the actual data you will see presented in the report. You will have options to add email addresses, choose the file format in which the report will be sent out, and determine how often you would like that report to be sent (once, weekly, monthly, etc.).
If you’re an advertiser, you can use it to more effectively target ads based on specific interests.
Click on one of the flow groups to highlight traffic through that area, to explore traffic (see how people got to that page and where they went after), or to see more details about a particular group.
Other Categories: This category provides the most granular view of your users’ interests.
Google Analytics comes with 78 standard reports that each fall in to five categories. So, for example, if you had a sudden increase in Pageviews (the metric) coming from the Country / Territory Germany (the segment), you would see that percent change in this report. This view can be particularly useful for ecommerce marketers to understand the path that users typically take to conversion, as well as for publishers seeking to understand which articles bring the most users to the site, and where users typically navigate after reading them.
You can use one of the preconfigured audiences available within Analytics, or create one from scratch. Make the most out of niche communities with the power of forum link building. We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. For example, a cohort could be a group of users with the same acquisition date (technically in GA this would be the Date of First Session), or a group of users who completed their first transaction during a specific time period.
These flows allow you to see how people are moving ("flowing") through your site's pages based on different dimensions. Easily access your favorite reports by adding them to your Shortcuts in the left menu bar.
Additionally, you can personalize your customer service and offer informed guidance based on the context provided by the User Explore report. The Intelligence Events report tells you when a metric for a segment is different than expected. Expanding the number of sites on which you bid for ads shown to those users. The Real-Time report is similar to the other standard reports (showing location, traffic source, content, etc. How do you make use of Google Analytics’ many different Audience Reports? Once you specify a date range, all of the standard reports will show data from that time period; you do not have to re-edit the date range when you switch to a new report page. Do you score the most conversions on the user’s first visit, or on subsequent visits?
Depending on your configuration - Standard or Enhanced eCommerce tracking - you will see a different set of reports in the eCommerce section. There are 3 major categories for standard reports: The following tabs will give you some tips and advice on some of the standard reports you will find in Google Analytics. However, it is possible to use report segmentation to get some additional insights, such as segmenting by traffic source or campaign. You can also segment your report to get an insight into how these interest categories align with other demographics or behaviors. The Lifetime Value report for Google Analytics was first tested in the first quarter of 2016 (as reported by Search Engine Roundtable at the time) and was rolled out fully in early 2017, although as I write this, the report is still in beta. The Users Flow report is a fairly unique-looking report that doesn’t immediately resemble any of the other standard reports in Google Analytics.
If you’re developing a mobile app and are unsure about whether to produce it for Apple or Android, or want to test your mobile site using the most common devices wielded by your users, this is the report to look at. How to utilize these free insights from Google to help you both better understand your customer and optimize your SEO strategy. On your "Reporting" page of Google Analytics, you can find different types of reports in the menu bar on the left side of your screen. To compare different time periods in your reports, click the box next to "Compare to" and choose the desired date range. To populate this report with data, you first need to define an audience within Analytics. You can also choose to export a report by choosing the Export button at the top of the report and choosing a file format. The graph at the top of the report allows you to view how many of each type of user accessed your site on any given day – so if you’ve been executing campaigns to drive a specific demographic (e.g. Google Analytics Standard Reports Series - #5.2: eCommerce Reports | Google-Analytics.ie. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge.
Leave a comment, and stay tuned for our next instalment on Acquisition Reports! You can view data from different time periods using the box in the upper right corner of your Reporting page. It also highlights where users drop off – so you can isolate where exactly users might be getting stuck or losing interest, and take steps to remedy it.
“If the numbers are below expectations, reevaluate your marketing efforts to see whether you’re targeting the appropriate audiences, and whether your ads are winning auctions. Email a report to interested parties by clicking the Email button located at the top of the report page. In this instalment, we’re going to look at Audience Reports: what you can learn from them, and how you can get the most out of the data that they offer. On your "Reporting" page of Google Analytics, you can find different types of reports in the menu bar on the left side of your screen. The Location report features a virtual map of your users’ locations, which is useful for targeting search and social ads. This information can be useful if your business creates online extensions, software or applications, and you want to know which browsers and operating systems to make them compatible with. This is the standard Google Analytics report. For example, says Google, “Affinity Categories includes Foodies, while Other Categories includes Recipes/Cuisines/East Asian”.
You can also use it to work out where you should be allocating your technical resources – if only a small fraction of your audience uses Opera, for example, it’s probably not worth putting a lot of time and effort into making sure that your website is optimized for that browser.
To configure a cohort report, there are four main selections you need to make: Cohort type: This is the date that you want to base your cohort on.
